Combining leadership soft skills with hard skills for you to become an effective leader and achieve greater success in your career.

We help individuals become the best version of themselves by strengthening their leadership soft skills.

  • Challenges

    Despite having technical skills, many leaders are missing out on opportunities due to a lack of soft skills such as empathy, communication, active listening, integrity and emotional intelligence.

  • Holding Back Team Progression

    Without the necessary soft skills, leaders face negatively impacting the entire team's performance; company goals and retention of employees.

  • Direction for Career Success

    Our leadership and career development program provides individuals with the vital soft skills they need to succeed in today's market.

Identify Leadership Explained

How we help accelerate career readiness

On Demand Training

Get flexible access to all teaching modules tailored to your individual needs and schedule.

Live Group Training

Get access to the program Live sessions led by industry experts for interactive learning and professional growth.

Cause
  • Many professionals haven't received formal training in soft skills or don't realize the importance until challenges arise.
  • As leaders advance, success increasingly depends not just on what they know, but how they engage, influence, and lead others. Even the most technically skilled leaders can fail due to lack of soft skills.
Effect
  • As individuals build soft skills (like empathy, communication, and emotional intelligence), they begin to lead more authentically, inspire others, and elevate team dynamics.
  • Greater confidence, clarity, and career satisfaction emerge as they show up as the best version of themselves.
Mission

At Identify Leadership, our mission is to help individuals, corporate teams, and small businesses unlock their full leadership potential through the development of essential soft skills.

We recognize that in today’s rapidly evolving business environment, technical knowledge alone is not enough. Leadership soft skills—like emotional intelligence, communication, decision-making, and empathy—are what truly set top performers apart.

At the heart of our mission is a belief in the transformative power of leadership. We equip people at all career stages with the skills, knowledge, and confidence they need to become effective, resilient leaders.

Our Why: Hearts for Helping

Our team of experienced professionals is committed to making a positive impact in the lives of others. We are passionate about helping people overcome leadership and career obstacles by identifying the strengths they already have and sharpening the soft skills they need to lead successfully.

Our "Hearts for Helping" philosophy also extends to our commitment to social responsibility. We actively support initiatives that promote access to leadership development, personal growth, and career opportunity across industries and communities.

Two specific focus areas
How it works?

Identify Leadership partners with:

Corporate Organizations & Small Businesses:

We deliver tailored leadership development programs for emerging and existing leaders.


Professionals: We provide personalized coaching and training that integrates leadership soft skills with each person’s technical expertise and career goals.

  • Identify your unique leadership style.
  • Strengthen emotional intelligence and communication.
  • Connect soft skills with hard skills to improve overall effectiveness.
What are they saying?

Customer Discovery - Understanding The Problems

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Lack of career clarity

Struggles with communication, conflict resolution, or self-confidence

Individuals
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Difficulty finding candidates who balance hard skills with leadership presence

New leaders underperforming due to missing soft skills

Hiring Managers
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Gaps in critical thinking, decision-making, and people management

High turnover caused by poor leadership and lack of emotional intelligence

Companies

Finally, A Solution!

Providing industries with a GUIDE of top-level candidates


We offer an acceleration programs that build better leaders and better teams.

Whether you're a growing small business, a department leader in a large company, or a professional navigating your career path, we help you strengthen the foundation needed for long-term success.

Manufacturing
Technology
Healthcare
Retail
Sales
Education
Finance
Real Estate
Engineering
Sector -Wide Benefits

We Offer Benefits Across All Relevant Sectors

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Individuals

Clarity, confidence, and career growth
Increased leadership visibility and promotability

Individuals
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Companies

Stronger talent pipelines

Reduced recruiting costs and development gaps

Improved employee retention and engagement

Companies
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UNIVERSITIES

Partnership with companies

Accelerated leadership capability without costly external hires

Tools to build a thriving, people-first culture

SMALL BUSINESSESSMALL BUSINESSES
The key to hiring top leaders
Supporting Data
  • According to research from Harvard University, % of job success is driven by strong soft skills, such as communication, emotional intelligence, and adaptability—while only 15% is attributed to technical expertise.
  • For companies, this imbalance often leads to critical challenges. According to LinkedIn’s Global Talent Trends, skills are the number one priority for talent development, they remain the largest skills gap in today’s workforce.
  • Small businesses and corporations alike report that employees promoted into leadership roles often struggle without training in areas like conflict resolution, team collaboration, and decision-making—causing productivity drops, disengagement, and turnover.

About our founder

Demetric Woods,
Founder and CEO

Demetric Woods, native of Tennessee is Founder and CEO of Identify Leadership. Demetric is a graduate of The University of Memphis Herff College of Engineering where he received his undergraduate degree in Electrical Engineering Technology, and attended graduate school at Bethel University where he received his MBA. Demetric also continues to grow academically and professionally by being part of the Executive Leadership Program with Cornell University, SC Johnson School of Business.

Demetric also has an impressive professional background that includes extensive leadership experience. He has held multiple leadership roles with top Fortune 50 companies including senior executive level support. He also continues to have a passion for higher education, and displays this passion through serving as a college adjunct professor for Science, Technology, Engineering and Math majors. Valuing Partnership and Collaboration, Demetric is also a John Maxwell: Coach, Speaker and Trainer.

Demetric enjoys playing basketball, golf and spending time with his family.

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It's Time Develop Your Soft Skills
Start with Managing-Up

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